In 1972, Ferdinand Alexander, one of the Porsche sons, started a design company in the small mountain town of Zell am See in Austria. It was supposed to sell lifestyle products, that everyone just called ”Porsche Design”. In the beginning, importance was attached to sunglasses and wrist watches in the sporty designs, but throughout the years the company developed into a large design house that developed an incredible number of products within shoes, clothing, household, etc.
To mark their 50th anniversary, they have developed a special 911 model in colla-
boration with Porsche AG: the Porsche 911 Targa GTS edition Porsche Design.
This is a special model which will be produced in 2022/2023 in a limited number of 750 units. with a wide equipment package and ”Porsche Design” written on the side and with the logo in several significant places on and inside the car.
The car is supplied with the sports design package in high-gloss black with the Targa bar in platinum (silk gloss). There are Turbo S rims in the same platinum colour with centre mounted nut and black lacquered high-gloss brake callipers. There is a sport-tex interior with extra leather and seating surfaces in the classic checkered Pepita pattern in black/cool grey. In the centre armrest, made of fine leather, F.A. Porsche’s signature is embossed.
One of the first products developed by Ferdinand Alexander Porsche was the now iconic exclusive Chronograph 1 watch, launched in 1972.
In connection with the anniversary, this production has been relaunched in an updated edition that is limited and numbered from 1-750 with the numbering marked with a small plaque on the car. All models are suppled in colour code 2T1V tief schwarz metallic and the whole combination of the colour choices in both exterior and interior make the car incredibly exclusive.
The watch can only be purchased by those who also purchase this special 911 model.
I am one of the “lucky” ones who have been given the opportunity to purchase this unique model, which over the years will increase in price due to its special equipment combination and limited production.
The car was supplied to me on February 22, 2023 as a 2023 production. This is vehicle no. 295 out of the 750 produced.
In general, I think the 991/992 Targa edition is one of the most beautiful Porsche 911’s produced and in the GTS edition it has a 3-l Turbo engine producing 480 hp and with Porsche’s active suspension management (PASM) and brakes from the 911 Turbo model just give it some unrivalled handling.
"In general, I think the 991/992 Targa edition is one of the most beautiful Porsche 911’s produced."